DEEKRON
About Deekron
I believe that if we chase success without understanding the patterns that drive us, we can end up sabotaging what matters most.
As someone who’s dealt with career burnout and ambition-led divorce, I’ve experienced the cost, first-hand.
That’s why I created the Identity Liberation Method™—a four-step framework that frees high achievers from hidden, survival-based patterns that quietly undermine their leadership, health, and relationships.
I’m also a bestselling author, executive transformation coach, and keynote speaker, known for helping high-achieving professionals break through limits that discipline, strategy, and insight alone can’t resolve.
This work helps people build a healthier relationship with success and align ambition with who they truly are, without losing themselves along the way.
About Deekron
I believe that if we chase success without understanding the patterns that drive us, we can end up sabotaging what matters most.
As someone who’s dealt with career burnout and ambition-led divorce, I’ve experienced the cost, first-hand.
That’s why I created the Identity Liberation Method™—a four-step framework that frees high achievers from hidden, survival-based patterns that quietly undermine their leadership, health, and relationships.
I’m also a bestselling author, executive transformation coach, and keynote speaker, known for helping high-achieving professionals break through limits that discipline, strategy, and insight alone can’t resolve.
This work helps people build a healthier relationship with success and align ambition with who they truly are, without losing themselves along the way.
How This Work Was Born
I grew up in an immigrant household shaped by strong values, structure, and high standards.
My parents, who grew up in communist Romania, believed deeply in hard work, responsibility, and doing things the right way.
That environment gave me a powerful foundation and prepared me to succeed in demanding environments.
As a child, I internalized those expectations in a very specific way.
I learned to associate approval with safety. To perform well in order to belong.
To stay ahead of mistakes by doing everything right.
What I didn’t realize at the time was how my nervous system had learned to interpret the world.
So I became the pleaser.
The high performer.
The disciplined one.
And for a long time, that identity worked.
How This Work
Was Born
I grew up in an immigrant household shaped by strong values, structure, and high standards.
My parents, who grew up in communist Romania, believed deeply in hard work, responsibility, and doing things the right way.
That environment gave me a powerful foundation and prepared me to succeed in demanding environments.
As a child, I internalized those expectations in a very specific way.
I learned to associate approval with safety. To perform well in order to belong.
To stay ahead of mistakes by doing everything “right.”
What I didn’t realize at the time was how my nervous system had learned to interpret the world.
So I became the pleaser.
The high performer.
The disciplined one.
And for a long time, that identity worked.
When The Old Strategy Stopped Working
That identity helped me excel in school, succeed in corporate America, and rise into leadership roles.
But when I left the structure of corporate life and stepped into entrepreneurship, the external rules disappeared.
And so did my sense of internal stability.
I began struggling with anxiety, including bouts of urgency and heart palpitations, alongside a growing sense of emptiness and disconnection.
Always in a hurry
Highly disciplined on the outside
Struggling quietly on the inside
Pushing hard, yet procrastinating
The Insight That Changed Everything
Through deep inner work, I discovered something that transformed my entire life.
The very identity that helped me survive and succeed earlier in life was now quietly sabotaging me.
The problem wasn’t a lack of discipline or motivation.
The problem was hidden patterns.
They weren’t logical; they were emotional.
They lived in my nervous system, not my mind.
Once I understood that, everything changed.
From Personal Breakthrough To Method
As I began discovering and rewriting these survival-based patterns, my anxiety softened.
My urgency eased.
My sense of self returned.
I stopped forcing my way forward and started operating from clarity and patience instead of pressure.
When I began coaching other high achievers in 2018, I saw the same paradox appear again and again across work, health, and relationships.
Smart, capable people who knew exactly what to do… but couldn’t do it consistently.
Not because they lacked willpower or desire.
But because something deeper was overriding them.
That’s when I codified this work into what is now the Identity Liberation Method™,a structured process for revealing and rewriting the survival identities that drive self-sabotage.
Today, this work helps leaders, founders, and professionals stop fighting themselves and start living and leading from who they truly are.
When The Old Strategy Stopped Working
That identity helped me excel in school, succeed in corporate America, and rise into leadership roles.
But when I left the structure of corporate life and stepped into entrepreneurship, the external rules disappeared.
And so did my sense of internal stability.
I began struggling with anxiety, including bouts of urgency and heart palpitations, alongside a growing sense of emptiness and disconnection.
Always in a hurry.
Highly disciplined on the outside.
Struggling quietly on the inside.
Pushing hard, yet procrastinating at
the same time.
The Insight That Changed Everything
Through deep inner work, I discovered something that transformed my entire life.
The very identity that helped me survive and succeed earlier in life was now quietly sabotaging me.
The problem wasn’t a lack of discipline or motivation.
The problem was hidden patterns.
They weren’t logical; they were emotional.
They lived in my nervous system, not my mind.
Once I understood that, everything changed.
From Personal Breakthrough To Method
As I began discovering and rewriting these survival-based patterns, my anxiety softened.
My urgency eased.
My sense of self returned.
I stopped forcing my way forward and started operating from clarity and patience instead of pressure.
When I began coaching other high achievers in 2018, I saw the same paradox appear again and again across work, health, and relationships.
Smart, capable people who knew exactly what to do… but couldn’t do it consistently.
Not because they lacked willpower or desire.
But because something deeper was overriding them.
That’s when I codified this work into what is now the Identity Liberation Method™,a structured process for revealing and rewriting the survival identities that drive self-sabotage.
Today, this work helps leaders, founders, and professionals stop fighting themselves and start living and leading from who they truly are.
Where To Begin
If any part of this story resonates, the next step isn’t more information.
It’s awareness.
Where To Begin
If any part of this story resonates, the next step isn’t more information. It’s awareness.
Stay Connected
Insights on ending self-sabotage and leading without pressure.
Identity Liberation™ | The End of Self-Sabotage
© 2026 Deekron Krikorian · The InPowerment Company LLC. All rights reserved.
Stay Connected
Insights on ending self-sabotage and leading without pressure.